Alive Hospice Capital Campaign

This video was produced in 1997 and it changed my life.

We were hired to produce a capital campaign video to raise $13 million to build a residential hospice facility for Alive Hospice. We found early on that few people understood the purpose of hospice. We decided that we needed to tell a personal story to explain the services of hospice and communicate its value. We chose to tell story of my father’s death.

Over the years I have had people ask me whether it’s appropriate to ask people to share their stories at intimate and vulnerable times. I can tell you from personal experience that it is very healing and meaningful – and that’s what I always hear from others. My father grew up poor and worked his way into middle class America. He never would have been able to make a significant financial contribution to building a place where people can die with dignity and love but by sharing his story, he did just that. Every time I drive by Alive Hospice I pray for those who are there and thank God for my Dad. Not a day goes by that I am not thankful for the nurses and staff at Alive Hospice and I am passionate about supporting palliative care.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen.